{"id":399,"date":"2014-08-29T13:56:32","date_gmt":"2014-08-29T13:56:32","guid":{"rendered":"https:\/\/www.2013.fif.art.br\/?p=399"},"modified":"2014-08-29T14:49:11","modified_gmt":"2014-08-29T14:49:11","slug":"josef-schulz","status":"publish","type":"post","link":"https:\/\/www.2013.fif.art.br\/?p=399","title":{"rendered":"Josef SCHULZ"},"content":{"rendered":"<p><strong>Simulacro<\/strong><\/p>\n<p>Schulz encontrou na Academia de Dusseldorf a forma\u00e7\u00e3o orientada para a rigorosa fotografia documental, de tra\u00e7o arquivista, vinda de Bernd e Hilla Becher e a edi\u00e7\u00e3o de imagens por computador de<!--more-->Thomas Ruff. Esses procedimentos e estrat\u00e9gias, presentes na s\u00e9rie, combinados com elementos reais recriam uma estranha paisagem ordenada por intensa carga formal e crom\u00e1tica.<\/p>\n<p>Dusseldorf (Alemanha)<\/p>\n<p><span style=\"color: #993366;\">Josef Schulz is a \u201cphotographer\u201d \u2013 written by Thomas Ruff<\/span><\/p>\n<p><span style=\"color: #993366;\">Josef Schulz is a \u201cphotographer\u201d of modern warehouses and factories \u2013 trite industrial buildings that nobody would want to consider to be of any major architectural interest. All over the world these\u00a0<span id=\"more-4844\"><\/span>buildings are mass-produced, built for all kinds of industrial production processes using identical plans and blueprints. Their exteriors offer no hint whatsoever of the specific purposes for which they are used, their fa\u00e7ades vary only in terms of the materials selected \u2013 all of them pre-fabricated, such as slabs of concrete, corrugated sheet metal and other cheap building materials.<\/span><\/p>\n<p><span style=\"color: #993366;\">Josef Schulz does not aim at exposing this architecture in any way nor does he want to venture into a critical analysis of its appearance. He simply uses the photographs of the buildings to study the grammar of his trade. Schulz starts by taking traditional photographs of the halls, storage facilites and industrial structures with large sized photographic plates. Using digital image processing, the analogue picture produced is then \u201ccleansed\u201d of the few remaining hints pointing to age, location or environment of the buildings. All details that might possibly allow conclusions concerning the actual size, users, time or place of the buildings are completely removed. The physical reality of the buildings is changed in such a way that they seem to become virtual blueprints designed to perfection. Schulz focusses on colours and shapes reducing them to simple block-like structures. Particular emphasis is given to symmetries, colour contrasts and the overall structure of the image: they thus become dominant components of the picture. The buildings now ressemble toy architecture; they suddenly appear to be benign counterparts of themselves.<\/span><\/p>\n<p><span style=\"color: #993366;\">He uses this type of processing to eliminate the gap between \u201cphotographic\u201d and \u201cpainted\u201d reality for the benefit of optimizing the picture. At the same time, he reverses the photographic process by reducing the physical buildings to their design concepts and the photographically \u201creal\u201d picture to its original \u201cvirtual\u201d one. Schulz thus opts for an approach that is diametrically opposed to that of producers of digital images \u2013 to make the rendering of artificial pictures appear as real as possible. The viewer is somewhat confused: he seems to recognize parts that appear to be authentic without being able to distinguish whether they were truly located before the camera or generated with the tools of digital image processing. By doing so, Josef Schulz distances himself from the \u201cobjectivity\u201d of photography and shows that pictures are always the construct of the visual power of imagination of the artist.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simulacro Schulz encontrou na Academia de Dusseldorf a forma\u00e7\u00e3o orientada para a rigorosa fotografia documental, de tra\u00e7o arquivista, vinda de Bernd e Hilla Becher e a edi\u00e7\u00e3o de imagens por computador de<\/p>\n","protected":false},"author":1,"featured_media":401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artistas-2"],"_links":{"self":[{"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=399"}],"version-history":[{"count":1,"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=\/wp\/v2\/posts\/399\/revisions"}],"predecessor-version":[{"id":408,"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=\/wp\/v2\/posts\/399\/revisions\/408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=\/wp\/v2\/media\/401"}],"wp:attachment":[{"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.2013.fif.art.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}